Word: strause
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Dates: during 1940-1949
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...lineups in the games yesterday: Leverett: le, Duble; lt, Baker, Hezlett; lg, Frank, Connolly; c, Grant, Straus; rg, Max, Carlisle; rt, Thorn, Neville; re, Oburchay; backs, Hurley, Mayer, Snyder, Heller, Cameron, Bentley, Warren...
High Prices. The merchandiser who promulgated this piece of business iconoclasm is Eversharp President Martin L. Straus II, 50, who works as smoothly as a ball bearing in his new empire. (His office is in his apartment in Manhattan's swank St. Regis Hotel.) Things were not always thus. In 1929, as head of Chicago's Hartman Furniture & Carpet Co., he saw it go broke in the depression, learned that low prices alone were not enough to make people buy. In 1939 he teamed up with Ralph A. Bard (later Under Secretary of the Navy...
...most expensive Eversharp set then retailed for $8.75. Straus brought out a $14.75 set (the old one with gold trimmings), picked up a radio show to plug it. The show, Take It or Leave It, put a new phrase into the language ("the $64 question") and put Eversharp on the map. Then Eversharp found its own $64 answer, a $64 pen & pencil set. In two years, it sold $32,000,000 worth of the new sets, and $4,875,000 of solid gold $125 sets...
Levin H. Campbell, 3rd '48, Council president, said that George Keegan '44, of Leverett; James Broderick '46, of Adams; and Staughton C. Lynd '50, of Straus Hall, will compose the Library Committee...
Residents of the village, who will obtain special ticket books at the rate of $17.35 for 60 rides, can find the train schedule, which began Saturday, posted on the Straus Hall bulletin board...