Word: strause
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Dates: during 1960-1969
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Once a store is built, Macy's gears its merchandising to the income and taste of a mythical shopper whom Chairman Jack I. Straus, 64, refers to as "Mrs. Macy." Like everything else about retailing, Mrs. Macy has changed. Her middle-class income has risen to $6,500, but there are a lot of $20,000 families among Macy's customers too-and almost everyone seems to be trading up. Women shoppers can still find $2.99 house dresses on Macy's racks, but not far away are line-for-line copies of Paris haute couture and originals...
Along with expanded stores, increased services, and training courses to make its 30,000 employees more helpful and friendly (Herald Square has sales clerks who sell in 42 languages). Chairman Straus is also concentrating on eliminating Mrs. Macy's most oft-voiced complaint: not getting ordered merchandise because of faulty addresses or overenthusiastic promises of early delivery. Charge cards, which Macy's adopted only five years ago, have helped correct the first cause. To cure the second, Macy's now drills its salespeople to be realistic with customers as well as friendly...
...Department of Sewers. The Fire Department is concerned with leaks occurring near electrical fixtures, and the Police Department if the leak comes from an adjoining apartment. The situation in New York, in fact, is so tricky and convoluted that, were it not for a volunteer angel named Ellen Straus, the city would even now be shoulder-high in stagnant water...
...Straus, wife of the president of Radio Station WMCA, is a dry-minded girl who decided a year and a half ago to "bring about a system to end all the chaos." With a volunteer staff of 25 (including socialites and civic leaders), one secretary (Columnist Max Lerner's daughter) and five telephones, Call for Action set up shop. Sparked by spot announcements over (naturally) WMCA assuring listeners that a phone call to the group would expedite a complaint, Call has handled complaints from nearly 15,000 natives suddenly afforded a sympathetic ear and, more important, the name...
...MORTAL WOUND by Raffaele La Capria. 191 pages. Farrar, Straus...