Word: strause
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Once a store is built, Macy's gears its merchandising to the income and taste of a mythical shopper whom Chairman Jack I. Straus, 64, refers to as "Mrs. Macy." Like everything else about retailing, Mrs. Macy has changed. Her middle-class income has risen to $6,500, but there are a lot of $20,000 families among Macy's customers too-and almost everyone seems to be trading up. Women shoppers can still find $2.99 house dresses on Macy's racks, but not far away are line-for-line copies of Paris haute couture and originals...
...Department of Sewers. The Fire Department is concerned with leaks occurring near electrical fixtures, and the Police Department if the leak comes from an adjoining apartment. The situation in New York, in fact, is so tricky and convoluted that, were it not for a volunteer angel named Ellen Straus, the city would even now be shoulder-high in stagnant water...
...Straus, wife of the president of Radio Station WMCA, is a dry-minded girl who decided a year and a half ago to "bring about a system to end all the chaos." With a volunteer staff of 25 (including socialites and civic leaders), one secretary (Columnist Max Lerner's daughter) and five telephones, Call for Action set up shop. Sparked by spot announcements over (naturally) WMCA assuring listeners that a phone call to the group would expedite a complaint, Call has handled complaints from nearly 15,000 natives suddenly afforded a sympathetic ear and, more important, the name...
...MORTAL WOUND by Raffaele La Capria. 191 pages. Farrar, Straus...
AROUND ABOUT AMERICA by Erskine Caldwell with illustrations by Virginia M. Caldwell. 224 pages. Farrar, Straus...