Word: strause
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...Brunswick isn't yet filled with its quota of 115 couples. Sixty suites have been occupied, according to a strict priority system set up by the Straus Hall housing office, which has as its basic rule: first come, first served. Many of the hotel's "Charter members," who came in during the last week of September, had been on the housing waiting list since January. At the present time, students are being accepted who registered within the last 90 days; and, at the rate of two or three newcomers each day, the hotel is quickly filling...
...lineups in the games yesterday: Leverett: le, Duble; lt, Baker, Hezlett; lg, Frank, Connolly; c, Grant, Straus; rg, Max, Carlisle; rt, Thorn, Neville; re, Oburchay; backs, Hurley, Mayer, Snyder, Heller, Cameron, Bentley, Warren...
High Prices. The merchandiser who promulgated this piece of business iconoclasm is Eversharp President Martin L. Straus II, 50, who works as smoothly as a ball bearing in his new empire. (His office is in his apartment in Manhattan's swank St. Regis Hotel.) Things were not always thus. In 1929, as head of Chicago's Hartman Furniture & Carpet Co., he saw it go broke in the depression, learned that low prices alone were not enough to make people buy. In 1939 he teamed up with Ralph A. Bard (later Under Secretary of the Navy...
...most expensive Eversharp set then retailed for $8.75. Straus brought out a $14.75 set (the old one with gold trimmings), picked up a radio show to plug it. The show, Take It or Leave It, put a new phrase into the language ("the $64 question") and put Eversharp on the map. Then Eversharp found its own $64 answer, a $64 pen & pencil set. In two years, it sold $32,000,000 worth of the new sets, and $4,875,000 of solid gold $125 sets...
Levin H. Campbell, 3rd '48, Council president, said that George Keegan '44, of Leverett; James Broderick '46, of Adams; and Staughton C. Lynd '50, of Straus Hall, will compose the Library Committee...