Word: straussed
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...this agency hopping is testing the long-held view that a brand can't be built overnight, and needs to be cultivated and nurtured systematically. "A successful brand has a personality and a conversation with consumers," says Steve Goldstein, vice president of marketing for Levi Strauss, which has used Foote, Cone & Belding and a predecessor agency for 65 years. "But if you keep changing the voice of the person talking, it's very hard for consumers to trust a brand...
...gone mainstream. As in the return of Hush Puppies and Star Trek: The Next Generation, Xer chic is often retroeclectic. "Compared to any other generation born in this century, theirs is less cohesive, its experiences wider, its ethnicity more polyglot and its culture more splintery," write historians William Strauss and Neil Howe in their new book, The Fourth Turning, a study of generational change. "Today's young adults define themselves by sheer divergence...
...today's young adults had spent time in a single-parent home by age 16. Did the psychic toll produce latch-key basket cases or self-reliant survivors? Undoubtedly, both. In their coupling habits, Gen X is the "youngest copulating and oldest marrying generation ever recorded," note Strauss and Howe. Since 1970 the average marriage age has crept up from 23 to 27 for men and from 21 to 25 for women. For many, it signals caution born of pain. "If I marry, I will never get divorced," says Angel Gambino, a University of Oregon law student whose parents split...
...Eulenspiegel. Never heard of it? Neither did we, but his merry pranks, rendered by Richard Strauss, had people voting with their concert ticket purchases. Huzzah! The Harvard-Radcliffe Orchestra has done it again...
LEWIS Commerce EISENHOWER 152 Rejected STRAUSS* Secretary June...