Word: straws
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Dates: during 2000-2009
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Peter Baron needed a catchy name for his latest invention, a new kind of straw that added flavor to a drink. He reckoned Suckahh was perfect. "We took it to the U.S. and we got slaughtered," admits the 58-year-old Australian inventor. "They said it was probably the worst name you could ever...
...Breakfasting on bacteria - call it the billion-bug diet, because that's how many the company says will be in each straw - might seem like a disgusting idea. But Baron's Sydney-based company, Unistraw, says there's a lucrative and growing global market for probiotic bacteria (the name comes from the Greek words "for" and "life"). These so-called "good" bugs live in the human gut; the claimed benefits of boosting their numbers include better digestion and a stronger immune system, the easing of allergies, stronger nails and shinier hair...
...targets are Asia and Latin America. York believes China has huge potential thanks to a new version of the straw, which has been downsized to fit onto the side of the small cartons for juice or ultra-heat-treated (UHT) milk produced by global packaging giant Tetra...
...These packs are designed to preserve milk or juice without refrigeration for a year - which means all bacteria in them must be killed. York's pitch is that the new Aussie straw can not only add flavor but put the "good" bacteria back. "Tetra Pak is excited because the straw allows the package to do things it can't do today," he says. "In the next three to five years, we'd like to be selling a billion-plus straws a year...
...Can’t Believe It” but a middle-aged Asian business man in a suit? Unbeknownst to poor Franklin, however, T-Pain looks on from a grainy TV in the VIP room. Franklin’s barely coherent performance is the straw that breaks the camel’s back, and T-Pain rushes out from the VIP to take over the mic and spit invective about other artists swagger-jacking. Turns out, true to his roots, T-Pain can actually rap. Throughout the video, DJ Khaled seems to be T-Pain’s hype man/muscle...