Word: straws
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...collapse of the Google deal on Nov. 5 had to be the last straw. Yang and the company he co-founded were without an ally, and his bum's rush was all but assured. But was Google ever a real ally? That is, was Yang suckered from...
...Breakfasting on bacteria - call it the billion-bug diet, because that's how many the company says will be in each straw - might seem like a disgusting idea. But Baron's Sydney-based company, Unistraw, says there's a lucrative and growing global market for probiotic bacteria (the name comes from the Greek words "for" and "life"). These so-called "good" bugs live in the human gut; the claimed benefits of boosting their numbers include better digestion and a stronger immune system, the easing of allergies, stronger nails and shinier hair...
...targets are Asia and Latin America. York believes China has huge potential thanks to a new version of the straw, which has been downsized to fit onto the side of the small cartons for juice or ultra-heat-treated (UHT) milk produced by global packaging giant Tetra...
...These packs are designed to preserve milk or juice without refrigeration for a year - which means all bacteria in them must be killed. York's pitch is that the new Aussie straw can not only add flavor but put the "good" bacteria back. "Tetra Pak is excited because the straw allows the package to do things it can't do today," he says. "In the next three to five years, we'd like to be selling a billion-plus straws a year...
...Baron, an industrial designer whose other products include ant-free dog bowls and shop shelving systems, says he always saw the straw as a system for delivering more than flavor. He started tinkering with the idea in 1996, after wondering why flavored milk cost so much more than the plain variety. He tried using a fat plastic straw from McDonald's and a filter made from one of his daughter's school stockings. That didn't work. He soon designed a new type of conical filter that wouldn't clog, and figured out how to create flavor beads by making...