Word: stream
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Dates: during 2000-2009
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Theater ad packages are generally three or four minutes long, for products ranging from M&M's to the U.S. Army. The revenue stream is a plum for theater owners, who can earn as much as $4 million for five weeks of summer ads. But are they pushing the limit with moviegoers? Even some ad people are nervous. "It's a very delicate place to advertise," says Alex Bogusky, creative director for Crispin Porter + Bogusky, an agency in Miami that created prefilm BMW commercials. "People have paid money to go see a film. You can do real harm. You show...
...guide fired his rifle into the air to no avail. After an hour's wait in cold drizzle, we crept past the munching behemoth, which glanced at us indifferently. A mile or so later, a mother with two cubs charged at us from the far side of a stream but lost interest as we scurried away. "Only if the marmots are out of season will they eat tourists," our guide joked. At least we think he was joking...
...point, so we piled out, doing calisthenics to keep warm, while the truck roared and slid around the frozen lava. That night we camped at the foot of the volcano, in a meadow carpeted with yellow rhododendrons and crimson bearberries. While we hauled water from a freezing stream, our cook, Elena Lukyanova, served up meat stew, brown bread, cheese, fresh tomatoes and cucumbers, and chocolates--one of many feasts...
...Laden tape provided a chilling context for the steady stream of intelligence chatter that the CIA has picked up in the past three weeks, much like what it saw before Sept. 11, 2001. More suspicious phone calls and more reports from field agents suggested al-Qaeda suspects appeared to be on the move. "There's more activity on the communications circuits used by dirty guys," says a senior U.S. intelligence official. "There are more cryptic conversations by people making plans to travel." The FBI's graphic warning of "spectacular" attacks causing "mass casualties, severe damage to the U.S. economy...
...course, the world's telecom-investment climate is considerably more frigid than it was just a few years ago. In 2000, when wireless mania was at its apex, everyone thought consumers were dying for high-speed networks and mobile phones that could stream video calls, download movie clips and access online game networks. Caught up in the high-tech hype, mobile carriers rushed into the future, spending a now seemingly absurd $89.5 billion on 3G licenses in Europe alone...