Word: streamered
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Dates: during 1980-1989
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Along with management know-how, private enterprise has introduced new marketing techniques to the hospital business. Cooper Medical Center in Camden, N.J., last January hired a plane to carry a streamer over Veterans Stadium in Philadelphia during a football game with the message: COOPER DOCTORS, YOUR OTHER WINNING TEAM. Some institutions give birthday parties for babies born in their hospitals in the hope of encouraging repeat visits. At Humana's Women's Hospital in San Antonio, which will open next summer, children visiting their newborn brothers and sisters will be entertained in a special "sibling room" equipped with...
...first seconds, ground observers spotted a "streamer"-a parachute that had not fully opened-and watched in horror as the helpless soldier wearing it plummeted some 800 feet to his death. Near the landing zones, powerful updrafts blew dozens of paratroopers off course and slammed them into the ground. One crashed into a military vehicle and was killed. The wind dragged other members of the 82nd, sometimes head over heels, across the rocky terrain when they were unable to pop safety catches to release their chutes. Said Army SP/4 Daniel Maynard, 24, of New York City, who suffered a fractured...
...They've forgiven us," marvels the Detroit manager. "Baseball has to be the luckiest business in the world. Whatever we do to louse it up, we can't." Johnny Pesky is chewing tobacco. Everything Sparky says, the wrynecked coach of the Boston Red Sox endorses with a streamer and a splat. "Baseball," Sparky says, "is bigger than the people running...