Word: streater
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Dates: during 1950-1959
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...Breland was personnel manager of Streater Industries outside Minneapolis, where he used his psychology on human subjects. He got interested in training animals by psychological methods, and was so successful with hamsters, pigeons, chickens and other unpromising trainees that he found he could sell them, when educated, to General Mills Inc. for use in advertising stunts. In 1947 he quit his human psychology job, and in 1950 he and his wife Marian moved to a farm in Arkansas, where they set up an animal school that has turned out more than 5,000 psychologically educated graduates...
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