Word: streetcars
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...week, nonetheless, was a steamy ballet treatment of A Streetcar Named Desire, performed by the new troupe of Mia Slavenska and Frederic Franklin, onetime stars of the Ballet Russ de Monte Carlo...
...interior of the new plane has been designed by Henry Dreyfuss for greater comfort and beauty. To eliminate the "streetcar" look, he broke the interior up into three cabins, with paneled walls giving a living-room effect, put in a midplane lounge with fabric-covered sofas, and chairs with disappearing arms and built-in headrests. The plane's large, rectangular windows give 85% more visibility than most planes. The three cabins, if desired, can be used for three separate types of service, luxury, tourist and coach...
...critics call their product art, but they tremble when exhibitors call the same product bad box office. Every one of the thousands of U.S. exhibitors knows, or thinks he knows, what his patrons like. Last week Boxoffice magazine let the exhibitors review a couple of critically acclaimed pictures: A Streetcar Named Desire and A Place in the Sun, both Academy Award movies...
Herman M. Perkins Jr. of Catonsville, Md. (pop. 16,000) on Streetcar: "It is a good thing we didn't have a money-back guarantee on this. We had more walkouts than on any picture in a long while. Personally, I wouldn't walk around the corner to see it and evidently that is what most of the patrons thought about...
...Otts of Waskom, Tex. (pop. 719) took direct action on Streetcar: he stood in front of his theater and warned patrons off. Two of them took him at his word. Others wished they had: "The less sophisticated grumbled mightily...