Word: streetier
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...becoming stealthier and streetier. Five years ago, Sprite recast its ads to rely heavily on hip-hop themes. Its newest series features several up-and-coming rap stars (Common, Fat Joe, Goodie Mob) in fast-moving animated clips that are intelligible only to viewers raised on Bone-Thugs-N-Harmony and Playstation. According to Sprite brand manager Pina Sciarra, the rap campaign has quadrupled the number of people who say that Sprite is their favorite soda...
| 1 |