Word: strengthing
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Dates: during 2000-2009
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Take a stroll down the personal-care aisle of any drugstore, and you'll see quite a few options to keep you dry. Powder-scented, solid or gel, antiperspirants are in high demand in the summer. But in the past year, some new members joined the antiwetness club--"clinical strength" products that promise to keep you dry for not just a few hours but up to a whopping 24. Almost 10% of the market is now devoted to the strongest antiperspirants available without a prescription. Which makes you wonder: Do we sweat that much...
...want to. That's why Americans spend over $2 billion a year on antiperspirants and deodorants. Despite that investment, 25% to 30% of people in a national survey feel the products they use could do more to control sweat. Enter Unilever's new clinical-strength versions of Dove and Degree. Ditto for Procter & Gamble's Secret, Old Spice and Gillette. Says P&G spokesman Jay Gooch: "At the end of the day, we want to make sure we don't stink...
...about whether the chemicals in antiperspirants could have adverse effects--and even contribute to problems like Alzheimer's disease or cancer. The reality is that with the exception of the 2% of Americans who suffer from hyperhidrosis, a condition in which abnormally active sweat glands are treated with prescription-strength products, most of us could probably do without the extra protection offered by clinical-strength varieties, say doctors. Here's a guide to the health issues...
...perspiration from escaping. The Food and Drug Administration regulates how much and what kind of aluminum compounds can be used in antiperspirants. As more brands reach the limit for over-the-counter products--which has not changed in many years--part of what makes today's clinical-strength iteration more effective is how it is used. "The best time to apply it is at night," says Dr. Dee Anna Glaser, a professor of dermatology at Missouri's St. Louis University. "If you're sweating too much, it can't form the plug...
...played into the notion that he wasn't a very good debater and that McCain was at his best in town meetings--an argument with elements of truth but also a fair amount of mythology. Obama has command of more facts on more issues than McCain does; McCain's strength at town meetings feeds off friendly crowds who roar at the jokes he's been telling for years. Obama's demeanor will show well on the debate stage; McCain's feistiness may not. And so Obama would be wise to change course now: challenge McCain to town-hall debates...