Word: strenuous
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...leading cinemag publishers* are now making a strenuous bid to get their movie advertising back. Their method: a $50,000 "presentation" to studio heads, based on a two-year survey made by Columbia University's Dr. Paul Lazarsfeld. The Lazarsfeld survey, made public last week, contends that movie-magazine readers are 1) the "opinion leaders" among moviegoers and thus 2) make or break a film at the box office...
...world editorially with a gently Tory tolerance. A bulky, dignified man Casey likes claret, canes, conversation and clubs (his favorite: the stage-minded Garrick). He had planned to retire this year to return to playwriting, his real love. How long did he think he could last in the strenuous editor's job? Says Casey, who is 63: "Three to five years, I should think...
...scientific game," he wrote. He became very expert and once beat the champion "of a certain section of the United States." But in his last years at State, he had to give up the game. "My doctor required me to taper off, which probably proves that it is more strenuous than most people think...
With a week of strenuous scrimmaging behind it, finished off yesterday by a hard work-out with the 1926 sextet, the University hockey team faces the powerful Yale sextet this evening at 8 o'clock in the New Haven Arena. Twelve men will make the trip, leaving Boston today at 1 o'clock. They are the regular line-up of Beals, Larocque, Walker, Captain Owen, Crosby, and Bigelow; and six substitutes,--Austin, Guild, and Hill in the forward line, Hammond and Chase on the defence, and Flint at goal...
...today is attempting formation of a Catholic bloc round the Mediterranean [Italy, France, Spain] to form a spearhead against the Soviet Union. The Vatican, which claims to have been anti-capitalist even in evangelical times, when, to my knowledge, capitalism hadn't begun to exist, is now a strenuous defender of American imperialism. The Pope is hand in glove with Protestant Freemason Truman. Our immediate objective is to prevent formation of that bloc...