Word: stress
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Dates: during 2000-2009
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...American adults had a massage in the past year, twice as many as in 1997. And nearly a quarter of those polled said they expect to get a massage this year. Of these, only about 35% are feeling kneady for medical reasons; most of them want to relax, relieve stress and pamper themselves...
Certainly there are more places to get rubdowns than ever before. Anywhere that can accommodate one chair, two people and lots of stress seems to be fair game, including airports, offices, factory floors, military bases, sports stadiums, day-care centers and soup kitchens. Massage therapists were onboard the Acela Express on April 15, offering 10-min. "tax break" massages courtesy of Amtrak. Miles west, in Lakewood, Colo., accountants at Bradley Allen & Assoc. were visited five times by deft-fingered folk from the Whole Body Health Center. Nearly half the 103 Wild Oats grocery stores in North America offer massages...
...enthusiasm for massage, a practice at least as old as grooming? (Earliest known spa: the Roman bath.) Many therapists attribute it to people's greater awareness of the effect stress has on health, and the wider acceptance of alternative or complementary medicine. Then there's the Pashmina effect, wherein goods and services originally marketed to the very rich become repackaged for the mass market. And some point to the isolation and lack of physical contact in contemporary society, where much communication is done electronically and any touch could be considered inappropriate. "People don't touch that much. They're watching...
...Women's Health Club in booming Guangzhou, and she isn't quitting. "There's a lot of pressure for young women to keep a stable job and find a good husband," says Renrui as she grimaces with the exertion of another deep knee- bend. "Exercise lets me relieve the stress I get from society and work." No pain, no gain. But in this instance, pain is pricey. The regimen in which Renrui is enrolled costs nearly $700, squats included...
...much, keeping to their respective banks of the river, especially after dark. They don't share the same feelings about the bridge, either. While Muslims are uniformly enthusiastic, Croats say its significance - and the importance of the reconstruction effort - has been overblown by Muslims who want to stress the town's Ottoman roots. "The bridge is not a symbol of all of Mostar," complains Croat newspaper columnist Darko Juka. But even Croats like Juka are ready to recognize that a new bridge will bring much-needed money to the town from foreign tourists. Emir Balic, the diver, is just waiting...