Word: stress
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...American adults had a massage in the past year, twice as many as in 1997. And nearly a quarter of those polled said they expect to get a massage this year. Of these, only about 35% are feeling kneady for medical reasons; most of them want to relax, relieve stress and pamper themselves...
Certainly there are more places to get rubdowns than ever before. Anywhere that can accommodate one chair, two people and lots of stress seems to be fair game, including airports, offices, factory floors, military bases, sports stadiums, day-care centers and soup kitchens. Massage therapists were onboard the Acela Express on April 15, offering 10-min. "tax break" massages courtesy of Amtrak. Miles west, in Lakewood, Colo., accountants at Bradley Allen & Assoc. were visited five times by deft-fingered folk from the Whole Body Health Center. Nearly half the 103 Wild Oats grocery stores in North America offer massages...
...enthusiasm for massage, a practice at least as old as grooming? (Earliest known spa: the Roman bath.) Many therapists attribute it to people's greater awareness of the effect stress has on health, and the wider acceptance of alternative or complementary medicine. Then there's the Pashmina effect, wherein goods and services originally marketed to the very rich become repackaged for the mass market. And some point to the isolation and lack of physical contact in contemporary society, where much communication is done electronically and any touch could be considered inappropriate. "People don't touch that much. They're watching...
...Women's Health Club in booming Guangzhou, and she isn't quitting. "There's a lot of pressure for young women to keep a stable job and find a good husband," says Renrui as she grimaces with the exertion of another deep knee- bend. "Exercise lets me relieve the stress I get from society and work." No pain, no gain. But in this instance, pain is pricey. The regimen in which Renrui is enrolled costs nearly $700, squats included...
...Great Wall on the outskirts of Beijing during a recent weekend. Decked out in $80 hiking boots and combat fatigues, Zhou and her boyfriend, co-owners of a real estate company, have turned to physically challenging day trips to stay fit. "Our business has been good, but our stress levels are high," says Zhou, 23. "We've been eating too much and gaining weight. We find we must exercise?otherwise we just can't perform at work." The government is contributing to the cause. In the past two years, it has spent $30 million installing exercise equipment, such as chin...