Word: stressed
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Dates: during 1960-1969
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...TEACHER TRAINING. Colleges should be free to develop their own programs-with stress on practice teaching. They should join schools in state-financed programs run by "clinical professors of education" - master teachers versed in academic subjects. Schools should train recruits in teams under "cooperating teachers" - masters working with the clinical professors...
...first obstacle is the education "establishment" - a complex of education professors and National Education Association groups that guide state edu cation departments in setting certification rules, which in turn dictate college curriculums. In recent years the establishment has tightened the rules - nobly, it believes - to stress subject matter and a trend toward five years of teacher training. But this is not necessarily an improvement, says Conant. The same education courses remain, while the establishment, with "frightening rigidity," endorses only "approved programs" -most of them academically anemic...
...only 2.2 per 1,000 while the manual workers' rate is 3.2 Du Pont's clerical workers have a rate of 4.0 per 1,000. Among those listed as clerical workers, evidently, are many who have failed of promotion to executive status and are suffering the stress of frustration...
...tensions of responsibility do not necessarily shorten a man's life, the researchers conclude. "Stress cannot be measured or described by the external circumstances with which a man must contend, but rather by his reaction to these circumstances. One man's stress may be another man's pleasure...
...hard sell is considered extremely impolite in Japan, where consumers respond best to ads that emphasize the product's health-giving qualities and list the ingredients. The Germans also prefer directness; to sell, a soap must stress cleansing power rather than fluffy wash or handy container. The Spanish have a confident serenity, and ads that suggest snob appeal fall flat. Italians, though they bred Gina and Sophia, are prudish about sex and seminudity. "We can't present a woman as a sex kitten," moans an adman in Italy, where the Maidenform girl is photographed modestly at home...