Word: stretch
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Dates: during 1950-1959
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...Cleveland pushed the faltering White Sox from first place to third, snatched the No. 1 spot a bare half-game ahead of the Yankees. A three-run Mantle homer helped the Yankees humble the Senators, 8-3, stay in second place. With some 20 games left to play, the stretch, even for veterans like Casey Stengel, was fast becoming a manager's nightmare...
...Swaps this time either. Favored at 3-10, Swaps, unbeaten this year, had broken or tied three track records since the Derby. The amateur tacticians guessed Swaps's jockey, Willie Shoemaker, would lead the California colt out early, force Arcaro to make a last-second bid in the stretch. But Eddie Arcaro had his own plan: break out on top and stay there...
...opened this week, the biggest news among retailers is s-t-r-e-t-c-h yarn, a yarn about as elastic as rubber. Tried out for men's socks with hardly a whisper of publicity three years ago, and even opposed by many retailers, the longwearing elastic-stretch socks developed their own customers. They captured nearly 70% of the market in New York City and 25% across the nation, sent textile men scrambling to turn out dozens of new stretch-yarn products...
...both Northern and Southern knitting mills, looms are now weaving stretch yarn into men's briefs, women's girdles, T shirts, gloves, bandages, figure-tight bathing suits, swing-free golf shirts, skintight dancer's leotards, baby rompers that will grow with the infant, and long-wearing panties that will fit any girl between two and eight...
...discovery of the yarn was a fluke. During World War II Switzerland's Heberlein and Co., and France's Billion et Cie. were trying to find a way to make ersatz wool. They failed to do so, but in the process made a nylon yarn that would stretch. In the Heberlein method, fibers are twisted, and the twist is set by heat, a sort of permanent-wave process. Then the fibers are broken down into single filaments, and those with a right-hand twist are plaited with others with a left-hand twist. The result is a soft...