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...brand," he said in the speech. "The orange clogs, the ponytail, the attitude, my seeming fluency in Italian--it's instantly recognizable. But what matters to me is, it's not fake." O.K., but the challenge he now faces is not to misjudge how far you can stretch your brand without cheapening it. In the '90s, because of his Manhattan restaurants, Batali vaulted into the small coterie of cooks who were seen as fine artists rather than mere craftsmen. His brand seemed to be quality, a refined ristorante simplicity. But as he hawks his line of pork sausages to NASCAR...

Author: /time Magazine | Title: Super Mario! | 4/2/2006 | See Source »

...last stretch of out-of-conference competition before the Ivy League season, the Harvard men’s tennis team traveled to California for its annual spring break trip. The Crimson went 1-3, losing the first two matches before dismantling Santa Barbara and then barely falling to Pepperdine, the No. 2 team in the country. “People are starting to play a lot better,” captain Brandon Chiu said of his team, now 4-9 heading into Ancient Eight play. “We just haven’t had the results quite...

Author: By Rebecca A. Seesel, CRIMSON STAFF WRITER | Title: Harvard Stalls on Spring Break Trip | 4/2/2006 | See Source »

Harvard clamped down on the defensive end in the third quarter, holding the Quakers scoreless during the stretch. It was just the third time all season that the Crimson has held an opponent without a goal for an entire quarter—each of the previous two occurred in Harvard wins as well. Unlike the previous two, however, this one counts towards the Ivy standings—and a possible shot at the NCAA tournament down the line...

Author: By Malcom A. Glenn, CRIMSON STAFF WRITER | Title: Harvard Surprises Quakers | 4/2/2006 | See Source »

...free care is going to illegal aliens passing through on their way to other states. About half goes to Mexicans who use the Copper Queen as their personal emergency-care facility. In effect, the hospital, which performs general surgery, has become the trauma center for that stretch of northern Mexico. If an ambulance pulls up to the border-crossing point near Bisbee and announces "compassionate entry," the border patrol waves it through, and the Copper Queen is compelled to treat the patient. It is one more program that Congress mandates but does not pay for. "If you make me treat...

Author: /time Magazine | Title: Illegal Aliens: Who Left the Door Open? | 3/30/2006 | See Source »

...only at the highest doses. Furthermore, the results show that the vaccine - as it is currently constituted - would take two and perhaps three injections to achieve good protection. That is a problem, since the U.S.?s already modest stockpile of material to make an avian flu vaccine won?t stretch very far. In order to make the vaccine practical for a wider population, the scientific community, business and government must work together to figure out how to make the vaccine more effective at lower doses...

Author: /time Magazine | Title: Can We Fend Off Bird Flu? | 3/29/2006 | See Source »

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