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...Apple and RIMM results are an example of why brands matter and why companies are willing to work to develop them by making huge investments which can stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list...

Author: /time Magazine | Title: Apple: Why Brands Matter | 4/23/2009 | See Source »

...students who’ve been breathing in the stale smell of the Widener stacks instead of the fresh April breezes, the Harvard College Women’s Center and the Seneca have got the perfect cure for home-stretch burnout...

Author: By Liyun Jin | Title: Recharge Night at the Women's Center | 4/22/2009 | See Source »

...seemed to lack the effortless flow and clear-cut motion that is required of such a piece. The much-anticipated United States premiere of “The Rite of Spring” choreographed by Jaime Blanc, one of the most highly regarded dancers in Mexico, was by no stretch of the imagination the supposed highlight of the evening’s performance. The dance was performed to the original music of Stravinsky and revolved around the same themes of pagan rituals and rebirth that inspired the original. Because of the unusual rhythms and dissonance of the piece, the tribal...

Author: By Matt E. Sachs, CONTRIBUTING WRITER | Title: ‘Rite’ Isn’t Quite Right Without Innovation | 4/21/2009 | See Source »

...Mulaithivu lagoon and, according to reports from the area, had set up gun encampments every 30 meters (98 feet) or so along it. According to Laxman Hulugalle, Director General of the Sri Lankan defense ministry's Media Centre for National Security, after overnight fighting, troops captured a small stretch of the fortified earth bund on the morning of April 20, and between 25,000 and 30,000 civilians trapped behind the bund streamed through. (See pictures of Sri Lanka: Tiger Territory...

Author: /time Magazine | Title: Noose Tighter on Sri Lankan Tamil Tigers | 4/20/2009 | See Source »

...pizzas and an Easter ham, among other items. Zimmerman figures all the stuff she bought would have cost $300 in the grocery store. She paid $100. "The more we save on food, the more we have for all the other bills each month," Zimmerman says. "Our cash flow can stretch out further. These auctions have just been a blessing...

Author: /time Magazine | Title: Canned Ham, Going Once, Twice: A Rise in Grocery Auctions | 4/19/2009 | See Source »

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