Word: stretchings
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...whose plans never got beyond the drawing board. But the Justice Department shows no sign of loosening its grip on Padilla, and in the end, that old saying about possession and the law still applies. The government has Padilla exactly where it wants him, and it can afford to stretch out the legal process for as long as it wants...
...Mahseer fish. Known as hard fighters when hooked on lures or flies, the Mahseer (meaning "big head" or "big mouth") is the king of Indian river game. Pay a small fee, and rent gear from the Coorg Wildlife Society for about $10. On most days, you'll have a stretch of river to yourself?the locals have their own favorite hot spots where the setting may not be as nice but the angling is free...
That may be a stretch, but there's no denying that the major ad holding companies are having to justify the value of their creative work as never before. They are already hedging their bets, setting up or funding alternative shops in New York City or Los Angeles with such hip monikers as Brand Buzz, Renegade Marketing Group and Interference Inc. Al Ries, a veteran marketing strategist and co-author of the just-published book The Fall of Advertising & the Rise of PR (Harper Business), says the reason is simple: traditional advertising has lost most of its credibility. "Anything...
Sequoia way is easy for travelers to overlook. Nestled in the middle-class neighborhood of Village Park on the south side of Sacramento, Calif., it is an unremarkable stretch of single-story frame houses. But if you stroll a bit along the winding road and visit Sequoia Way's residents, you will quickly realize there's something extraordinary about this street...
Meanwhile, Coca-Cola and Pepsi officials are scrambling to undo P.R. and ecological damage caused by the painting of soft drink logos on rocks along a 50-km stretch of the beautiful Manali-Rohtang Pass in the Indian Himalayas. India's Supreme Court demanded to know why someone thought it was clever to use scenic boulders as billboards. Company representatives said they knew nothing of the graffiti, blaming local franchisees instead. Now the companies are trying to decide how to remove the paint without doing further harm to the delicate mosses that cling to the rocks. We hear colas will...