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...that he wanted a nuclear strategy that would have "greater flexibility," a phrase that went unexplained?and virtually unnoticed by the public?until last summer. At that time, Schlesinger disclosed that the U.S. missile force was being retriggered to give the U.S. a "counterforce" capability; i.e., the means to strike???if desired?only at Soviet military forces and installations rather than let loose a wholesale volley that would also destroy population centers...

Author: /time Magazine | Title: DEFENSE: Arming to Disarm in the Age of Detente | 2/11/1974 | See Source »

...York City's 1,000,000 welfare recipients, however, were unaffected by the strike???so far. Public-assistance checks were posted earlier in the month, and most were delivered just before the stoppage got under way. The Welfare Department planned to distribute future checks to the city's welfare centers for pickup there. If the strike continues, pensioners expecting Social Security payments early in April will have to do without. Other examples of the hardship caused by the strike...

Author: /time Magazine | Title: Nation: THE STRIKE THAT STUNNED THE COUNTRY | 3/30/1970 | See Source »

...table grape if they had to, and even that minor sacrifice has been unnecessary. The dispute has been relatively free of violence. Neither great numbers of men nor billions of dollars are involved. The welfare of agricultural workers has rarely captured U.S. attention in the past, but the grape strike???la huelga?and the boycott accompanying it have clearly engaged a large part of the nation...

Author: /time Magazine | Title: Nation: THE LITTLE STRIKE THAT GREW TO LA CAUSA | 7/4/1969 | See Source »

...company took over from American as the industry's leader. During World War I, Reynolds made sure that soldiers in the trenches had plenty of Camels, reaped its reward when they came back home with a warm spot for the brand. American countered with its new Lucky Strike???and the battle lines between the two tobacco giants were drawn...

Author: /time Magazine | Title: TOBACCO: The Controversial Princess | 4/11/1960 | See Source »

...Fooled." American's George Washington Hill, the brassiest to-baccoon of all time, dreamed up the slogan "It's toasted" for Lucky Strike???even though all tobacco went through the same toasting process. Reynolds struck back with "I'd walk a mile for a Camel," scoffed at Luckies' "toasted" claim with ads showing a magician sawing a girl in half and captioned, "It's fun to be fooled; it's more fun to know." George Washington Hill, the prototype of the dictatorial sponsor in The Hucksters, was not a man to be outshouted; he pushed into the industry lead once...

Author: /time Magazine | Title: TOBACCO: The Controversial Princess | 4/11/1960 | See Source »

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