Word: stringer
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...know they're not being misled by things said on TV but think others will be," says Richard Wald, senior vice president of ABC News. He thinks they underestimate how quickly viewers read a scene and decide that someone is playing a role or "has to say that." Howard Stringer, executive vice president of CBS News, recalls shots of hostages in a darkened spot: "Their surly answers showed they were under duress." Far from prolonging the crisis, Stringer believes that TV coverage "made it hard to kill the hostages or even to keep them...
...what's in it for the friendly guy? Sanders points to Howard Stringer, the new chairman of Sony, as a prime example of likeability's triumphing. "He's funny, he's irreverent, he's playful," says Sanders, who has worked with Stringer. "In the end, he won the hearts of the Japanese executives at Sony. That's why they gave him the crown, much to the surprise of the world...
...that list, add foreign centers of operation. Stringer got his chance because Sony's American operations have been one of the company's few bright spots. He presided over the rebound of Sony Pictures, where the Spider-Man franchise is raking in profits, cut costs ahead of company-wide schedules, merged Sony Music with the music division of Bertelsmann AG, and, last year, led a consortium that bought MGM and its valuable film library. In the first three quarters of 2004, Sony's U.S. operations kicked in 30% of the company's revenue. "Stringer got this job with the expectations...
...when it was young and nimble. The company is known for fiefdoms and fierce battles between content units and hardware departments over compatibility, copyright and distribution issues. "You have to break down the silo walls that helped iTunes [Apple's online music store] clean our clock," says Stringer. "You've got to collect people who buy in to change-and if they don't, you have to move them. In the U.S., we cut 9,000 jobs and $700 million out of the budget. That's the blueprint. But it is not as easy to do this in Japan...
...businesses was set back when legislators postponed needed legal changes until at least 2007. But a foreigner would never have got the chance to run Sony if Japan was not changing. In Sony itself, that transformation is now well grounded. "The Japanese executives' concern about Sony is palpable," says Stringer. "They are not rooting for me to fail. Our pride has been battered and it's time to fight back...