Word: stringers
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...after a massive voluntary recall of laptop batteries, Stringer turned opportunist, using the smoking cells as cover to clear out the vestiges of Sony's change-resistant culture. In Stringervision, the new Sony is led by software and linked horizontally across its vast product line. No more will the folks in the camera group not know what the TV-set guys are doing, he vows. He named a new boss of the consumer-electronics unit, Katsumi Ihara, to see to that. Software design is getting an overhaul too, so movies, MP3 players, TVs and cameras aren't strangers. The shining...
...profitable. In mid-October Sony revised forecasts for its 2007 fiscal year, which ends in March, predicting a 38% decline in net income, to about $435 million. The losses are partly owing to charges for the battery recall and delays in launching the highly complex PS3. For fiscal 2008, Stringer is still predicting a profit margin of 5%, though he admits he's not sure how he'll achieve it. "But I am not altering the profit target...
...question is whether the PS3 is the herald of Stringer's revitalized company, or a techno-turkey. The machine is off to a rocky start. Sony plans to ship just 2 million units this year, about half its initial projections. Customers queuing to buy one braved a shooting incident outside a store in Connecticut last week. And the lucky few who do snag one may be disappointed, since the PS3 can't play some older games without software upgrades that Sony is promising. (For a full review, go to TIME.com...
...browser. In Sony's view, you'll use the PS3 to play games, watch movies and surf the Web. You'll be so dazzled by the hi-def images that you'll want to upgrade your TV with a new Bravia set that can display full 1080p resolution. Says Stringer of the PS3: "It's designed for the future as much as it is today...
...Analysts for the Yankee Group estimate Sony spends $700 to $800 to make each PS3, creating a loss on every sale. The games division won't return to profitability until several million units have been sold, as component prices fall and revenues from higher-margin software kick in. Said Stringer: Sony will "have to generate some excitement and profits from elsewhere in the company...