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...Bond franchise is one of the pioneers of product placement. "Bond has always been a brand-aware character," says David Wilson, EON's vice president of global business strategy. Dr. No "placed" Pan Am, Red Stripe and Smirnoff. But Die Another Day sets a new standard for promotional deals, pitching about 20 brands, from Finlandia vodka (yep, he switched) to 7-Up and Norelco shavers...

Author: /time Magazine | Title: Movies: For Your Wallet Only | 11/18/2002 | See Source »

...verticals that became his theme. In The Word I (1946), brown paint is scraped over pale blue, segmented by a vertical ray. Onement III (1949) is a version of the painting he saw as a personal breakthrough. About the height of a man, the canvas has one scarlet stripe on an opaque burgundy background. The surface is hardly modulated, so that details such as the rough canvas grain and the stripe's distressed paint become the story. The exhibition recreates Newman's first solo show, in 1950, in the Betty Parsons Gallery. He had helped Parsons put on shows...

Author: /time Magazine | Title: Primal Force | 10/6/2002 | See Source »

...industry no longer figures its prime market is Birkenstock-wearing proles hankering for tofu and lentils. It's courting health-conscious consumers of every stripe who want to eat more grains, fruits and vegetables (but not exclusively) and cut back on fat and sweets (but not too much). Marketers are playing up the gourmet aspects of their products--and charging premium prices. "A lot of companies don't want to sell an organic product with a tree-hugger image anymore," says Michelle Barry, an analyst with the Hartman Group, a Seattle-based market-research firm. "They're marketing these products...

Author: /time Magazine | Title: Organic Growth | 8/12/2002 | See Source »

Cserny further established her prowess when Harvard stepped onto the national stage to face the Tar Heels in their own backyard. There, Cserny displayed dominance and poise beyond her rookie status, leading the Crimson with 16 points and shooting 8-for-9 from the charity stripe. It was only when she encountered foul trouble, with two violations after the first seven minutes, that UNC began to take charge of the game...

Author: By Jessica T. Lee, CRIMSON STAFF WRITER | Title: FEMALE ROOKIE OF THE YEAR: Reka Cserny | 6/6/2002 | See Source »

...Broadwater ’02, perhaps the most insouciant person I know, tossed his Red Stripe to the side and bellowed with the forcefulness of a freight train, “I’ll write the names!” Hovering over the frail light of one tiny candle, Ian, who is usually seen late-night at the Spee doing interpretive dances, carefully scribed the names of every person in the room over and over and over. A makeshift assembly line emerged on the balcony while people compulsively ripped tiny scraps of paper into equal sizes, each annotated with...

Author: By Frances G. Tilney, | Title: Once a Dork, Always a Dork | 6/4/2002 | See Source »

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