Word: stripping
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Following Morton's lead, the owners of Palms Casino Resort, which opened at the end of 2001, decided to aim even younger. The Maloof brothers, who own the Sacramento Kings basketball team, sold their local casino and built the Palms off-Strip and gave it no particular theme, figuring Vegas visitors would find out which hotel fit their demographic. (Wynn will also be unthemed, as will the Palazzo. The MGM Grand and the Mandalay Bay have almost entirely shed their film and Asian themes.) "I wanted to build the ultimate party place," says George Maloof, 40, the brother who runs...
...people under 30, the ones who can spend money until at least 7 a.m., apparently with no significant stomach problems. Peter Morton, 56, the first to see that youth was an untapped market, in 1995 built the Hard Rock Hotel & Casino in the middle of the sagebrush off the Strip. "It was totally intuitive," he says. That demo is funding the Richard Meier--designed tower he's building later this year. "Our demographics studies have shown that young people who come to Vegas are better educated, have more disposable income and are less averse to travel than the typical Vegas...
...only part of the action that casinos don't control are the strip clubs, and they're trying to change that. Last year, a few hotel-casino owners quietly started a conversation about getting the gaming commission to allow them to put in strip joints. It didn't go well. So for now, they're compromising with burlesque, which is the kind of stripping Janet Jackson was supposed to do. Burlesque dancers do shows at Tangerine at TI, which opened over the July 4 weekend, and 40 Deuce, which opens at the Mandalay Bay this fall...
...most of Vegas agrees that the casinos will eventually find a way to bring the strip clubs inside. "It's guaranteed. It's just a matter of when," says Las Vegas mayor Oscar Goodman, 64, whose municipal duties cover just a a small part of town north of the Strip called Glitter Gulch, a technicality that does not stop him from representing everyone anywhere near Vegas. A former defense attorney for alleged mobsters, Goodman was voted in for a second term by 86% of the voters and can't believe the other 14% actually exist. In his office...
...there are so many strip clubs in Vegas that many of the dancers commute from other cities. They are such a part of the Vegas mainstream that high-end strip joints often have tables not only of couples but also groups of women. Japanese tour buses stop midday at the Palomino Club so the riders can check off a requisite Vegas experience. The Spearmint Rhino Gentleman's Club, which has a clothing boutique where men can buy outfits for their favorite performers, employs a host, Rico Connor, who liaisons with casino hosts to help them entertain their high rollers. Strip...