Word: strips
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Dates: during 1960-1969
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TIME'S reporters talked to comic-strip artists, psychologists, educators and others who take the comics fairly seriously, seeking to find out what was afoot in the land of the funnies. The final choice for cover treatment fell to Charles Schulz's Peanuts, which stands out among the newer strips as probably the funniest and certainly the most existential...
Religion, psychiatry, education-indeed all the complexities of the modern world-seem more amusing than menacing when they are seen through the clear, uncompromising eyes of the comic-strip kids from Peanuts. The wry and wistful characters created by Cartoonist Charles M. Schulz have all but come to life for readers in the U.S. and abroad as they demonstrate daily and Sunday an engaging wisdom beyond their years, a simplistic yet somehow impressive understanding of the assorted problems that perplex their elders...
Comics have espoused many causes; the strips have been crammed with all kinds of propaganda. But Peanuts is the leader of a refreshing new breed that takes an unprecedented interest in the basics of life. Love, hate, togetherness, solitude, the alienation in an age of anxiety-such topics are so deftly explored by Charlie Brown and the rest of the Peanuts crew that readers who would not sit still for a sermon readily devour the sermon-like cartoons. Some 60 million people follow the strip in 700 newspapers in the U.S. and Canada and 71 abroad. Peanuts is translated into...
Otherwise, Schulz leads just the sort of life his readers would suspect. His favorite hobby is golf. He attends the annual Bing Crosby Invitational tournament, aspires some day to play with Sam Snead: "I keep using his name in the strip, hoping that he will write to me. But he never does." Neither he nor Joyce drinks, smokes or swears. Like his creation Charlie Brown, who never uses an expletive stronger than "Good grief!" Schulz insists: "I've never used a cuss word in my life. I don't even like ugly words like stink or fink. Perhaps...
Thanks largely to these new strips, the whole comics industry-300 syndicated strips and panels in 1,700 newspapers-is pulling itself out of the doldrums. In the 1950s the comics lost both readers and advertisers to television. Now that TV's appeal has begun to tarnish, the comics are on the upswing. Advertising revenue for the Sunday comics supplements reached an estimated 6,000,000 in 1964, double what it was the year before. While adventure strips may be hard-put to compete with TV shoot-'em-ups, there is nothing on television that packs quite...