Word: stroh
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Dates: during 1980-1989
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When Adolph Coors and Bernhard Stroh started their breweries more than a century ago, the beer industry was wide open and hundreds of small companies were able to compete. Today the top five brewers control 90% of the market and the industry is no longer so forgiving. Last week struggling Stroh agreed to sell most of its brewery operations to Coors for $425 million...
...Stroh and Coors, the third and fourth largest U.S. brewers, the combination is a matter of necessity. Neither has the financial clout or national brands needed to compete against behemoths Anheuser-Busch (market share: 42%) and Miller (21%). By acquiring the Detroit brewer, Coors will have a 19% share and gain established Stroh brands, including Schlitz and Old Milwaukee...
Golden retrievers, dalmations, St. Bernards. Lassie, Spuds Mackenzie, Alex from Stroh's. If I didn't know this was a crew regatta, I'd have thought it was a pet show...
Most used equipment available was far too big for Catamount, whose production this month will begin with only about 2,500 cases for its market area of New Hampshire and Vermont. But a yeast tank from a dismantled Stroh brewery in Detroit became a brew kettle. A high-tech Italian wine filter turned out to be ideal. Stainless-steel conditioning tanks were built to order. By September the partners were ready to begin ten weeks of practice | brewing. Mason says there were few surprises. At one point, a daily check of the yeast culture by Consulting Biologist Mike Sinclair showed...
Many companies have introduced competitors based on other alcoholic beverages. Detroit's Stroh Brewery produces White Mountain, a cooler made from malt and flavorings. Champale makes a similarly derived cooler in pineapple- coconut and three other varieties. The crowding has already produced the beginnings of a shake-out, which prompted Coors brewery to yank its Colorado Chiller off the market last February...