Word: stroh
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Golden retrievers, dalmations, St. Bernards. Lassie, Spuds Mackenzie, Alex from Stroh's. If I didn't know this was a crew regatta, I'd have thought it was a pet show...
Most used equipment available was far too big for Catamount, whose production this month will begin with only about 2,500 cases for its market area of New Hampshire and Vermont. But a yeast tank from a dismantled Stroh brewery in Detroit became a brew kettle. A high-tech Italian wine filter turned out to be ideal. Stainless-steel conditioning tanks were built to order. By September the partners were ready to begin ten weeks of practice | brewing. Mason says there were few surprises. At one point, a daily check of the yeast culture by Consulting Biologist Mike Sinclair showed...
Many companies have introduced competitors based on other alcoholic beverages. Detroit's Stroh Brewery produces White Mountain, a cooler made from malt and flavorings. Champale makes a similarly derived cooler in pineapple- coconut and three other varieties. The crowding has already produced the beginnings of a shake-out, which prompted Coors brewery to yank its Colorado Chiller off the market last February...
...best-selling brew in the U.S. in the early 1970s but then changed its taste in 1974. Sales soon began slipping, and the company never successfully shed its reputation for what many considered an inferior brew, even after it switched back to its original formula. Schlitz was sold to Stroh Brewery in 1982, and now has only 1% of the U.S. beer market. Coke, though, believes its careful and exhaustive testing and a huge advertising campaign will make its new taste successful--at least for the next 99 years. Chairman Goizueta calls the change to the new taste "the surest...
Next week the biggest U.S. brewer, Anheuser-Busch, will roll out a brand called L.A., for light alcohol, in ten test markets from California to Rhode Island. Detroit-based Stroh, the third-largest brewer, this week will announce a low-alcohol brand called Schaefer L.A. The customers thirstiest for the new brands are expected to be males over 25 who have begun to worry about their health. Industry watchers say Anheuser-Busch will spend up to $30 million on its ad campaign featuring such modern life-style exemplars as a businessman bicycling to his job and a fitness buff working...