Word: stroh
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...brewer, has spent the past two months trying to merge with Olympia Brewing Co. of Washington State, while in the process having to fend off takeover attempts by the Wisconsin-based G. Heileman Brewing Co., as well as legal attacks by a dissident Pabst shareholder, Irwin Jacobs. Meanwhile, the Stroh Brewery Co. of Detroit, which acquired New York City's F. & M. Schaefer Co. in 1981, is still struggling to digest its latest takeover victim, the venerable Jos. Schlitz Brewing Co. of Milwaukee, which Stroh acquired for $497 million in June...
Carefully watching the developments around Schlitz was Peter W. Stroh, 54, president of the Stroh Brewery Co. of Detroit, founded by his great-grandfather, a German immigrant, in 1850. Stroh's is the largest family-owned brewery in America and the seventh biggest in the industry. Michigan and other Midwestern college students had chugged Stroh's for generations; Detroit Tiger baseball fans lazed to commercials for Stroh's on hot summer afternoons. In the 1970s Easterners began smuggling Stroh's out of its Midwestern market, turning it into somewhat of a cult beverage. Stroh...
...Stroh calculated that buying Schlitz would be a quick way to become third in the industry. It would also be a cheaper way to grow than building new facilities. The cost of building a new factory was between $60 and $80 per bbl. of annual productive capacity, but the Schlitz plant was only $25 per bbl. Expansion by acquisition was not new to Stroh. The company bought the F. & M. Schaefer Corp. of New York in 1981, giving it a beachhead in Eastern markets. On March 29, Stroh announced its intention of buying huge chunks of Schlitz stock, seeking...
Socializing starts early in the week down in Tar Heel, country, where, because the hard-liquor drinking age remains at 21, most students drink beer, primarily Bud and Stroh's. After two solid nights of studying, Sunday and Monday, it's time to begin the Franklin Street circuit. Who can resist. "Lady Lock-in" at Prudy's Tuesday nights, when from eight to ten the management excludes all men while women down peany drafts (that's right) inside...
...Shores thrown by Ralph Wilson, owner of the N.F.L. Buffalo Bills. The Minnesota delegation was treated to a luncheon and fashion show at a suburban branch of Saks Fifth Avenue department store, and South Dakota delegates enjoyed a cookout at the Detroit Yacht Club. Under a huge tent at Stroh's Brewery, hundreds of visitors quaffed free bottles of Detroit's suds while listening to a five-piece country-and-western band that appeared to know a song for every state...