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...most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against commercials is truly ubiquitous. It swamps everything." Even, possibly, one's happiness...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

There are, then, strong indications that the big decisions on a range of crucial issues have yet to be made. But after the budget speech, there is a clearer sense that we have a President who will attack those decisions, then lead the way forward with the unconquerable gladness of a man invigorated by the tasks before...

Author: /time Magazine | Title: Obama's Speech: A Tonal Masterpiece | 2/25/2009 | See Source »

...clunky syntax and odd phrasing provided strong clues that the usually eloquent pol (currently both Lord High Chancellor of Great Britain and Secretary of State for Justice) wasn't quite himself. This didn't stop a number of recipients from ringing Straw's office to ask if his predicament had been solved. Their calls were met with bafflement. Straw has not recently visited Lagos. Moreover, says his special adviser via text message, when he last did so "to the best of my knowledge he never lost his wallet!" (See a story about the Alicia Keys MySpace phishing controversy...

Author: /time Magazine | Title: Cabinet Minister Needs Cash: The Jack Straw Scam | 2/25/2009 | See Source »

...government should be focused on staunching Taliban insurgencies in the northwest, it will now be trying to secure control of Punjab. Javeed believes that the younger Sharif's ejection from the province may prove to be a setback for the entire country. "You can disagree with his very strong style of governance," the commentator says. "But with a growing presence of the Taliban in the south, he was playing a role in stopping their spread. Now there is a vacuum. The government is also sending a wrong message. On the one hand, it is negotiating a deal with the Taliban...

Author: /time Magazine | Title: Ruling Throws Pakistan into New Political Turmoil | 2/25/2009 | See Source »

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