Word: strothers
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...more than 20 years in this business, I can safely say that these are the most mediocre political ad campaigns I have ever seen," said Ray Strother, president of the American Association of Political Consultants...
...Strother, a 1999 Institute of Politics fellow, joined current fellow and former campaign manager for McCain 2000 Rick Davis at the ARCO Forum in the hour before last night's presidential debate to examine the effectiveness of the political advertisements in the campaigns...
...other key trend identified was the increasing importance of pollster data in the formulation of ad concepts. More than any other past presidential race, Strother postulated, the demand to gain percentage points with certain demographics has squeezed any kind of creativity out of the candidates' messages...
...lieu of creative ideas, Strother noted, the campaigns have often resorted to airing "pollster ads," which consist mostly of a series of key text phrases flashed across the screen that do not actually tell about the candidate's stance on the issue; rather, they mirror the phrases of policy that voters recognize in the hopes of making them think that they can "identify with" the candidate...
...knew this would be entertaining," interjected moderator and IOP Fellow Raymond Strother as Carville and Lungren argued about partisanship...