Word: strumpen
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Dates: during 1960-1969
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...businessmen are learning that money talks better overseas if it speaks the local language. The man who has done the most to teach them that fact of life-and the languages-is President Robert Strumpen-Darrie, 51, of Berlitz Schools of America. Berlitz has profited greatly from the expansion of U.S. companies abroad; since 1952, the number of executives taking company-paid language courses at Berlitz has jumped from 300 to 3,500. And President Strumpen-Darrie is convinced that every syllable is worth its rather high cost. "We have found," he says, "that an executive who speaks the language...
With U.S. businessmen buying and selling in increasingly remote parts of the world, Berlitz now teaches 46 living languages from Afrikaans to Urdu. President Strumpen-Darrie (who gets by in half a dozen languages) and 48-year-old Vice President Charles Berlitz (15 languages fluently, another 15 passably) insist that non-European tongues are usually no tougher than European ones, and that almost anyone can gain a rough working knowledge after 30 hours of instruction and a good fluency (a 3,000-word vocabulary) after 120 hours. The price: $3 for group lessons, $6 for individual sessions. For Berlitz, this...
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