Word: strunk
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...order his speechwriters to hold their sentences at the ninth-grade level. One speechwriter told TIME that those guilty of highfalutin language "are quickly brought into line-by the leader [meaning Carter]." But, another insisted, "we are not writing down to people. If you follow Strunk and White's Elements of Style, you can meet his standard...
...present as an aside but which actually takes up most of the piece. Johnson's State of the Union message, for instance, is analyzed in terms of the syntactical construction of two sentences in a manner that suggests that if Bill Moyers doesn't brush up on his Strunk and White the Republic is in trouble. The triviality inevitably derives its impact from the original assertion; thus many pieces are no more than smooth rhetorical tautologies. Columnists are always faced with the dilemma of whether to conclusively demonstrate something trivial or sound the rhetorical trumpets of matters of importance...
...Tommy Strunk, a 28-year-old Kentucky railroad worker, was slowly dying of a kidney disease. According to doctors, the only therapy that could save him was a kidney transplant, and the best donor would be Tommy's brother Jerry, 27. But Jerry, though he idolizes Tommy, is confined to a state mental hospital. Even if he had fully understood the crisis, Jerry was mentally incompetent to authorize surgery on himself...
Warning from Treasury. Economist Norman Strunk, executive vice president of the United States Savings and Loan League, faulted the big banks for expanding their lending during May at an annual rate of 17%. "No wonder they ran out of money and had to raise their rate," he said. "While bank presidents have been publicly wringing their hands," added Strunk, "lending officers have been pouring gas on the inflation bonfire...
Although = Though. A persuasive case could probably be argued against the need for any guidebooks to good usage, but an airtight case could surely be marshaled against windy ones. William Strunk Jr.'s succinct Elements of Style (71 pages; TIME, July 13, 1959) does not waste time, for example, on the nonexistent difference between although and though; Modern American Usage squanders 750 words on the subject, concludes: "There is not much to be lost by treating the two words as interchangeable and not much to be gained by attempts to differentiate them...