Word: struss
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Still, despite the University's trademark enthusiasm, it will be a few months before Harvard sees a profit on the venture, said Sylvia J. Struss, who administers the program. Straus attributed this delay to high initial costs and bureaucratic red tape involved in the process...
...Each class [of trademark], with all the lawyer's fees, will cost several thousand dollars," Struss said. "We'll be inthe hole for some time...
With the U.S. trademark program just monthsold, Struss said the results have also pointedtowards a strong return. Only seven months afterthe program began, the University had made $25,000in profits...
While sportswear may be the mainstay of most licensing programs, other manufacturers have more specialized wares to hawk. "Pencils, key chains, caps, drinking glasses," says Struss. "You name it, they'll make...
...People want to do Europe--Italy, Germany, France," says Struss. In fact, the Harvard licensing program began overseas. Before attempting to license in the United States, the University held a trial run in Japan that earned it more than...