Word: studdert
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Dates: during 1980-1989
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This scattershot approach makes it difficult to achieve the cynically effective manipulation of TV coverage that was a hallmark of the Reagan Administration. Sununu and White House imagemeister Steve Studdert express disdain for the obsessive attention to television and press coverage under Reagan. But a former top Reagan official points out that "control of the evening news and the headlines is one of the few tools available" for a President who was elected without any specific mandate, whose political opposition controls both houses of Congress, and who has little federal money with which to buy votes...
...Look Good on TV. Professor: Steve Studdert, an imagemaker for George Bush...