Word: studed
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...combat sagging auto sales, Stude-baker-Packard has given a new look to its 1961 line. The 1961 Lark will have a lower hood line, and the horsepower of its standard six-cylinder engine will be hiked from 90 to 112 (lack of power in the sixes was a major owner complaint). The company has also added the Lark Cruiser to the line. Designed to compete with the new luxury compacts, it has a iSo-h.p. V-8 engine, is 4 in. longer than the standard Lark, has a plush interior and dual headlights...
...sales gimmicks blossomed every day. Miami's Colonial Pontiac Agency offered a weeklong, all-expense-paid trip to Paris for every new-car buyer, had 20 takers in the first week. With each Studebaker sale Washington's Lee Butler gave out one share of Stude-baker-Packard stock, free gasoline for the first 1,000 miles. Los Angeles dealers brought in customers by offering a stripped-down model at rock-bottom price, threw in a radio for $1 extra, white sidewalls for a second $1, automatic drive for a third...
...automobile manufacturers were doing just as well. General Motors reported that it earned $309,406,862 in the first quarter, a 64.7% increase over last year. But the independent automakers were still having a tough time. Stude-baker-Packard has not yet announced its earnings for the quarter, but did report that only in March, the last month in the quarter, it had managed to operate in the black. Kaiser Motors, however, an almost chronically profitless independent automaker, earned $1,207,113 during 1955's first quarter, v. a loss of $7,509,340 in the same period...
South Bend, Ind., made a strong pitch to Weeks to buy a 1954 Studebaker. The salesman's name: Paul Hoffman, chairman of the board of the Stude baker Corp...
...National building codes be revised. 67. American Motors Corp., fourth largest automobile company, is a merger of: 1. Packard-Stude-baker...