Word: studio
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...Getting a major studio to develop a summer hit for a female audience can be a hard sell when blockbusters usually come in Iron Man-sized portions and are aimed at guys. But with the stunning popularity of SATC both on HBO and DVD (and, more recently, on TBS), this movie could be the one that bucks the trend. TIME.com turned to a crack panel of experts to gauge how this movie will fare among mainstream audiences - and whether it will reach a key benchmark of success, $25 million on its opening weekend. All five said yes, and here...
...Rival Studio Executive (given anonymity so he/she could speak freely) It's not going to do Iron Man kind of numbers, or Prince Caspian numbers, but it should do every bit as well as Baby Mama, which opened with $17 million, or Knocked Up, which opened with around $30 million. I think it's the kind of movie that if it ends up getting well reviewed, it will probably beat the $25 million mark. This is the kind of audience that does read reviews, and if it ends up getting panned by critics who say that it doesn't deliver...
...screen last December. It cost the same as The Lion, the Witch and the Wardrobe ($180 million) but grossed only $70 million at the domestic box office. The very respectable $301 million the movie earned in foreign markets wasn't enough to mask the disappointment of its producing studio, New Line. No sequels were green-lighted, and in February New Line was folded into its parent company, Warner Bros...
...aren't all of Kelly's worries: He's embroiled in a divorce from his wife, Andrea, one of his former dancers and the mother of his three children. Mayer, Kelly's spokesman, says the singer has been holed up in his suburban Chicago home, recording in a basement studio from 6 p.m. to about 1 a.m., afterwhich he breaks to play basketball in a nearby gym. He's recorded enough songs to release one album a year for the next three decades. But, Mayer says, Kelly didn't build the music stockpile as a money-generator "in case...
...office on Arrow Street looks more like a trendy loft apartment than the headquarters of what is rapidly becoming one of the most influential Web sites in America. The open space, once an architecture studio, is buzzing with activity. The sound of phone calls and typing fills the air, and the staff—composed mostly of 20- or 30-somethings in casual office garb—is busy at work...