Word: studio
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...Bouquets of spearmint from Fiona's garden adorn drafting tables, and the staff members' afternoon snack consists of cupcakes, iced expertly in shocking pink by Fiona's daughter Bella. It's hard to imagine how an ordinary Xiamen resident would react if he or she walked into the studio by accident...
Pretty views, an equable climate and the fact that because St. Gallen is not a fashion mecca, the designer is not distracted by what he sees around him mean higher productivity for Albert Kriemler, who works either in his attic studio atop the old school that houses the Akris ateliers or at his desk at home, looking out onto a meadow of wildflowers and an installation he commissioned from the artist Ian Hamilton Finlay...
...more freedom," he says. "It can be a tad fashion-forward, and we can play. There are no restrictions." Last month he opened the runway line's first flagship, a 2,700-sq.-ft. boutique on Hollywood's Melrose Avenue that resembles an artist's studio, with four more locations to come later this year. In 2004 he launched a women's couture collection called Max Azria Atelier, which has become popular on the red carpet among celebs like Naomi Watts, Beyoncé and Eva Mendes...
...they dumped it, which happens more often than you think. Last year Fox took The Onion's sketch movie, which has been in development for several years, out behind the studio barn and put it to sleep. They also dumped the $50 million film Stay, starring Ewan McGregor and Naomi Watts, in a few theaters with almost no marketing. Ever wonder where all those old, bad movies suddenly come from when a guy like Ashton Kutcher becomes famous...
...desperate Fox last fall even considered shooting Idiocracy ads that wouldn't show any of the movie at all. But the big studio marketing departments don't work well with high-concept campaigns and grass-roots marketing. They're designed to blast radio and TV into the mass consciousness. Stranger still, they seem not to care that marketing a movie's theatrical distribution can boost its eventual DVD sales, which Idiocracy is very likely to score on. (After a modest theatrical run, Office Space went on to sell 6 million DVDs and videotapes.) That may be because DVD marketing comes...