Word: studio
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...Lasseter, reviving Disney animation while maintaining Pixar's excellence will be quite a feat. The Burbank shop is a husk of the studio that made The Lion King in 1994. Hundreds of animators lost their jobs in the wake of duds like Atlantis. Rival studios like DreamWorks, meanwhile, created hot characters such as Shrek, worth millions in licensing revenue. And Disney all but ignored digital animation until recently...
Hollywood and Silicon Valley have never mixed well. You've got cinéastes vs. nerds, celluloid vs. digital, silicone vs. silicon. Then there is Pixar, the delightfully confounding combination of the two: part high-tech shop, part movie studio. Headed by Apple Computer's Steve Jobs and run by John Lasseter, an animator hailed as the next Walt Disney, Pixar has made exactly six computer-animated features in its 20-year history, from Toy Story to The Incredibles. Every one was a smash. Every one was distributed by Disney, which also shared costs and profits...
...much is the wonderful world of Pixar worth? More than a billion dollars a picture, or $6.3 billion? That's what Disney agreed to spend last week to bring Lasseter, Jobs and the Pixar supporting cast into the Magic Kingdom. "Clearly, it's a lot of money," Walt Disney Studios chairman Dick Cook told TIME, adding that "all the different scenarios had to be presented and analyzed" before the board would sign off. But Disney CEO Robert Iger, who took over from the controversial Michael Eisner in October, was determined to revive Disney animation, which has been starved for hits...
...secret rooms like the red-velvet Love Lounge or take a dip in the company pool. Lasseter is the ringleader, a man whose imagination fills every frame and inspires the troops. "He has a posse around him constantly," says a staff member who works closely with him. Other studio bosses are in awe of Pixar's six-for-six record. "Because of the pictures Pixar has made, the bar has been set incredibly high," says Yair Landau, vice chairman of Sony Pictures Entertainment...
Visual and Environmental Studies 80. “Loitering: A Studio-Based Seminar: Studio Course...