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...YouTube and viral marketing campaigns, it was only a matter of time before independent filmmakers came to realize that cutting the middleman out of the process is sometimes the best way to guarantee large audiences see their works. This is especially true at a time when funding from studios has been seriously hit by the recession - just as it was on the way up. "The last 10 years has been a renaissance period for independent filmmaking and there has been more money coming into production for films than in any other decade in the history of film," says Jonathan Wolf...

Author: /time Magazine | Title: Why Indie Directors Give Movies Away Free Online | 12/26/2009 | See Source »

...snowed in the rainforest yesterday, and the 10-ft.tall Smurfs of Avatar took the hit. James Cameron's science-fiction epic earned $73 million on its opening weekend at North American theaters, according to early studio estimates. That was more than the next 50 films combined, but still a bit less than the stratospheric predictions of some industry analysts, who were measuring Avatar against Cameron's last fiction feature, Titanic...

Author: /time Magazine | Title: Snow Job for the Avatar Opening? | 12/21/2009 | See Source »

Bringing Pandora to Life Despite Cameron's success with Titanic - the highest-grossing movie of all time and winner of a record-tying 11 Oscars - Avatar was not an easy sell to his home studio, 20th Century Fox. Since 1997, Cameron had been largely absent from the Hollywood scene, riding in submersibles, shooting documentaries and building new filmmaking toys. In 2005, Fox funded a $10 million, 5-min. prototype for the movie, but when Cameron delivered a 153-page draft of the script months later, the studio balked. Here was an ambitious project with a lot of risky elements, including...

Author: /time Magazine | Title: Avatar Arrives! Can James Cameron Be King Again? | 12/14/2009 | See Source »

With more than 2,500 special-effects shots, the bulk of the man-hours on Avatar were spent not on a stage but in a dark viewing room in Los Angeles, in teleconferences with collaborating artists from Peter Jackson's Weta Digital studio in Wellington, New Zealand. The real world was being used to inform the fictional one: an energy map of the Pandoran forest was modeled on rat neurons; hours were spent getting alien sap to drip precisely right. (See the 10 worst video game movies...

Author: /time Magazine | Title: Avatar Arrives! Can James Cameron Be King Again? | 12/14/2009 | See Source »

...heroine of The Princess and the Frog puts her big dreams to music, singing, "I'm almost there." That's the position of Disney's 2-D animated feature, which opened wide Friday. It won this preholiday weekend, according to early studio estimates, but with a tepid $25 million, a bit less than forecast by industry analysts. Rather than reaching the stratosphere of Pixar 3-D cartoons, Princess replicated the openings of Disney's recent in-house animation efforts like Meet the Robinsons and Bolt. Execs at the Mouse House hope their new film will play well through the Christmas...

Author: /time Magazine | Title: The Princess and the Frog — Leaping or Croaking? | 12/13/2009 | See Source »

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