Word: stuff
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...arranged the songs, and Neal Morgan who did the percussion. How much input did they have? They were there from the beginning. Ryan and Neal came to my house and we crawled through the songs bar by bar. We talked a lot about meaning and mood and thematic stuff, going into some awkward realms of discussions. I find it awkward to talk about song meaning. The way we got around that awkwardness was for Ryan to interview me. Somewhere he must have some very incriminating piles of notes for things I'd never talk about in a real interview...
...hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies can't help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it. (See the best and worst Super Bowl commercials...
...That’s the kind of stuff we train for,” Brady said. “We work so hard for a little moment, a two-second burst. Nothing feels better than a personal best...
...superstar at my sport. Watch me win." You can ice skate. She can jump rope. He can throw fire. Their video quality may be lacking, or they may have really gone over the time limit, but these applicants (especially the fire guy) think they're pretty hot stuff...