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...What the heck is this stuff? On its purple cans, Drank calls itself an "Extreme Relaxation Beverage." The drink's motto: "Slow your roll." Bianchi, a former financier who started Innovative Beverage seven years ago and introduced Drank in early 2008, pitches his product as an alternative to alcohol. "We wanted to give the people on the go something to drink during the day which would help them relax, calm down, and not have to keep an old bottle of gin in their drawer," says Bianchi. You can also take a sip before bedtime and perhaps save yourself some cash...

Author: /time Magazine | Title: The Anti–Red Bull: A Drink to Calm You Down | 5/18/2009 | See Source »

...levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product and if you don't use it, some bad stuff will happen." That's one trend I find scary...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

Spending Big The good news from Germany is that lots of money buys lots of stuff. Halle today has a new network of fast highways and rail tracks, a renovated historic city center, ultramodern water-treatment plants, a technology center on the site of a former Soviet army base just outside town, and - most needed of all - thousands of solid new jobs in a rebuilt industrial sector that has become home to U.S. firms such as computer maker Dell and Dow Chemical. Mayor Szabados waves to a corner of her office. Leaning up against the wall there are two dozen...

Author: /time Magazine | Title: What Germany Got for Its $2 Trillion | 5/18/2009 | See Source »

...well, with the exception of West Side Story and Sweeney Todd. "Amateur companies tell me that when they're doing a Sondheim, that's often the hardest of them to sell," says Lynne Chapman, of the U.K.-based Stephen Sondheim Society. "When they're doing middle-of-the-road stuff, they can sell it several times over...

Author: /time Magazine | Title: Past Master: Stephen Sondheim | 5/18/2009 | See Source »

...never really a comic-book fanatic. It's funny, because that stuff that I'm entertained by now are the same things I was entertained by when I was a kid. I remember my first day of nursery school, bawling because I was afraid I would miss Batman. I remember the teacher saying, "What's wrong?" And I couldn't catch my breath through the tears to say, "Am I going to miss Batman...

Author: /time Magazine | Title: 10 Questions for J.J. Abrams | 5/18/2009 | See Source »

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