Word: stuffs
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...TIME: I almost miss the stigma that used to attach to these things. Now everybody's into Tolkien. And I feel a little like, hey, I've been into that stuff my whole life. And in fact, you used to beat...
...That, by definition, is going to exclude a lot of people who will then get rather irritated at us for being pretentious and silly and putting in things they didn't quite get. But it's also going to mean that some of the people who do get the stuff will probably be fairly bright...
...TIME: When I was growing up, only the geeky and socially marginal people were into stuff like Spiderman and JRR Tolkien. But in the last five years they've become the biggest entertainment phenomena around. How did it get so nerds are suddenly driving popular culture...
...think also, the thing that's odd is that we're now living in a second-stage media world anyway. One of the reasons that both Joss and I can do some of the stuff that we've done over the years is because you're working in a medium in which enough stuff has simply entered popular culture that it becomes part of the vocabulary that we can deal with. The materials of fantasy, of all different kinds of fantasy, the materials of SF, the materials of horror...it's pop culture. It's tattooed on the insides...
...also in a world right now in which mainstream fiction borrows from fantasy. A world in which Michael Chabon wins a Pulitzer with a book with a load of comics characters in it. I no longer know where the demarcation lines are. My stuff gets published in some countries as fiction and in some countries as fantasy. It's just where they think it will do best in the bookshops...