Word: stuffs
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...express interest in anything, gets hooked on anim?, manga and all things cool that are Japanese. Charley's excitement is enough to inspire his father, and soon the middle-aged literary novelist is parsing the finer points of Akira and Astro Boy. Carey is intrigued enough by this dazzling stuff?he hopes they'll "enter the mansion of Japanese culture through its garish, brightly lit back door"?but his real intention is to connect with Charley, who is on the brink of disappearing into the teenage years. So when Carey takes his son to Tokyo, where he arranges for them...
...spends a week or so in Hispanic hotbeds like Los Angeles, Dallas and New York City, managing retail relationships, meeting with customers. "She walks the stores, walks in the community," says Ernest Bromley, head of ad agency Bromley Communications, based in San Antonio, Texas. "She's not learning this stuff out of a book...
...athlete who's top of the pile would need a coach is a question that puzzles a lot of people. What's often overlooked is that coaches can be handy for stuff outside their field of expertise. In the 1980s, when the austere Ivan Lendl ruled tennis, he discovered a most satisfying use for his Australian mentor, Tony Roche. Relaxing in his hotel room before a match, Lendl hated the way his parents would call from Czechoslovakia to bombard him with tactical advice. Loath to be rude, he came upon the idea of excusing himself, then passing the phone...
...culture may reflect the changes in our lives, but it also plays its part in shaping them. Marketers have picked up on the fact that twixters on their personal voyages of discovery tend to buy lots of stuff along the way. "They are the optimum market to be going after for consumer electronics, Game Boys, flat-screen TVs, iPods, couture fashion, exotic vacations and so forth," says David Morrison, president of Twentysomething Inc., a marketing consultancy based in Philadelphia. "Most of their needs are taken care of by Mom and Dad, so their income is largely discretionary. [Many twentysomethings...
SARGENT: Anytime you tell your merchandising team, "We're going to get rid of 800 items," they'll say, "Our sales are going to go down." My argument was, If you can be in stock in the good stuff that people really need and look for, maybe your sales will go up. The end result: we just had our 12th quarter in a row of more than 20% earnings growth...