Word: stuffs
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...future, Bogusky predicts, viral ads will offer even more participation. "The more stuff people can do themselves with these ads, the better," he says. "It's more fun, but they also feel like they own it. They feel more empowered as consumers." Pete Blackshaw, a founder of the Word of Mouth Marketing Association, predicts that viral ads will increasingly harness technology like camera phones. Since "moblogs," or group photo blogs, get tens of thousands of camera-phone images a day, viral marketers are gearing up to let customers chime in visually as well as verbally about their love...
While cars are already jam-packed with electronics, they generally lack the wireless technology to tie together entertainment gizmos--all the stuff that can make a road trip worthwhile...
...HEADY STUFF WHEN CAPTAINS OF industry and world leaders--even movie directors--buy into your visions of the future. But for Peter Schwartz, it's all in a day's work. Remember the talking ads, animated cereal box and self-updating newspaper in Stephen Spielberg's Minority Report, set in 2054? All from Schwartz. Meanwhile, his consulting firm, Global Business Network (GBN), based in Emeryville, Calif., plots out future scenarios--such as whether another SARS outbreak could affect Singapore Airlines--to help businesses plan for the unthinkable. "Somewhere in each scenario exercise--if we've done our homework...
...computer. And even though the picture looked great in full-screen mode on my 17in. monitor, with none of the jerkiness that sometimes plagues online video streams, I had my feet propped up on a printer, and my husband had to stand behind me to see Stiller strut his stuff. Not what I had in mind for movie night...
...have to feel for them. If the recent debates over the service records of our presidential candidates are any indication, we can't even agree on stuff that has already happened, let alone on what's next. But thank God some people are willing to put themselves out on a limb, even at the risk of being made fun of by future generations of smart-aleck writers...