Word: stuffs
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...they don't need people at all to spread the word. Even before the trendy energy drink Red Bull hit the shelves in England a few years ago, a London agency called Cake Creative Consultancy filled sidewalk trash cans and pub tables in Newcastle with empty cans of the stuff. Cake executives readily talk about the campaign, but in a sign of how sensitive stealth marketing has become, Red Bull claims, without elaboration, that the story is apocryphal...
...SAHD homes over 10 years, found that children in these families had slightly above-average levels of intellectual, social and emotional development. But the undisputed advantage for these youngsters is the close relationships they develop with their fathers. "I can talk to him about pretty much anything, even girl stuff," says the Franks' 13-year-old daughter...
...members for financial support and figure that they can cultivate future audiences (and future dollars) if they get kids into the habit of listening now. So programmers across the country are creating shows for children. WFMU, which broadcasts in the New York-New Jersey area, offers Greasy Kid Stuff, with the husband-and-wife team Hova Najarian and Belinda Miller as hosts. The show, which airs on Saturday mornings, is directed at children ages 6 to 11 and features an eclectic mix of music that doesn't condescend to kids (its unofficial motto: No Raffi Ever). The Greasy playlist roams...
...they can't count on its past glory to win future fans, and so most radio stations have an Internet component that offers young ears online access. The Arbitron study found that approximately a quarter of the youngsters polled listened to radio over the Internet. WFMU's Greasy Kid Stuff, for example, can be heard live over the Internet www.wfmu.org/gks) and 26% of its contributing listeners tune in at least part of the time online. Programmers at NPR are thinking about the Web too. "In the future, online may be a place for NPR to reach younger people," says...
...Zedong. The devastation wrought upon this part of the country over the past 10 years owes much to the thoughtless policies of communist China's original Chairman, who was born in a Hunan village only a few hundred kilometers from Orange Island. Convinced that Chinese peasants could stuff their granaries if they would only grow more and more rice, Mao ordered peasant communes to "plant grain everywhere." In the 1950s, work brigades flew banners reading "Turn Waste Land to Great Land" as they drained the lakes along the Yangtze and its tributaries and seeded them with crops. Families settled...