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...destined to bob around the Oval Office, what better place for it than television? Or so, it seems, thought the folks at WLS-TV, the ABC-owned station in Chicago, when they hired defeated independent Presidential Candidate John Anderson, 59, as a political commentator. Recalling one criticism of his stump performance, the former Illinois Congressman once again pledged an Anderson difference: "I firmly promise that I won't preach." But no sooner did the cameras start to roll than Reverend John was back sermonizing, this time on the follies of the Reagan economic program. That aside, the performance...

Author: /time Magazine | Title: People: Mar. 16, 1981 | 3/16/1981 | See Source »

...best rose breeders. The fruit, the roses, various fancy foods and dwarf pines are sold by mail order all over the world. The ENJOY SHAKESPEARE ad was dreamed up by a celebrated fisherman named David Bascom, John Holmes, Bear Creek's president, and Vice President David Stump, an escapee from Orange County, Calif. The job offered is for Bear Creek's in-house advertising agency. "When we set up the agency back in 1961," says Stump, "we had to keep it down in Newport Beach, Calif. We simply couldn't get anybody creative to come up here...

Author: /time Magazine | Title: In Oregon: An Adman's Call of the Wild | 2/9/1981 | See Source »

...taking place in the East." He was also afraid he might "wake one day to gaze into the mirrored face of a 60-year-old who had done nothing but teach." He had heard Oregonians lack humor, though. "Please tell me it isn't so," he implored Stump by mail. Stump was kind. Many Oregonians, he pointed out, are transplants from California. In fact, Oregon has increased its population 25% in the past ten years and, despite efforts to hold down the influx, is one of the twelve fastest-growing states in the Union...

Author: /time Magazine | Title: In Oregon: An Adman's Call of the Wild | 2/9/1981 | See Source »

...blanks opposite catalogue pictures of rich chocolate cakes, golden Oregon peaches and those dwarf Christmas pines. The blend of gush and gusto that makes Bear Creek so successful is hard to match. Of the dwarf pine, one applicant writes, "A tree-mendous way to remember Christmas." Holmes and Stump groan. And groan again when confronted by "It's love at first bite"-about the nine-layer chocolate cake ($18.95 delivered...

Author: /time Magazine | Title: In Oregon: An Adman's Call of the Wild | 2/9/1981 | See Source »

...good many former Presidents were known as "The" some thing- "The Napoleon of the Stump" (Polk); "The Sage of Wheatland" (Buchanan); "The Squire of Hyde Park." Perhaps Mr. Reagan will come to be known as "The Squire of Rancho del Cielo," or "The Gipper," in reference to his second most memorable movie role, or in reference to the first, "The Rest of Me." New York Builder Donald Trump is called "The Donald" by Mrs. Trump, so we might call Mr. Reagan "The Ronald." It is too early to tell...

Author: /time Magazine | Title: Essay: Is Reagan Dutch or O & W? | 12/29/1980 | See Source »

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