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...candidate as well known as Dukakis, it would be impossible and probably foolhardy to try to reinvent himself this late in the campaign. All Dukakis' handlers can do is rejigger the campaign themes and rewrite the stump speech in an effort to narrow the passion gap. At Serb Hall in Milwaukee, Dukakis unveiled the architecture of his revamped message. "I don't want to be known as the Great Communicator," he declared with little fear of being challenged on this prophecy. "I want to be known as a Great Builder." It is a clunky but apt moniker for a candidate...

Author: /time Magazine | Title: Taking Jesse Seriously | 4/11/1988 | See Source »

...drinking Corona beer in a rowdy bar as sipping Chablis in a Georgetown salon. But not quite. Now, in an effort to reposition himself, Gore the cerebral technocrat is coming on like a fiery champion of "working men and women." His problem is making the transformation credible. On the stump, he attempts to heighten emotions simply by raising the volume of his voice. Though he has fought for such causes as consumers' rights, he seems to have put on his hand-me-down populism like the work shirts he donned for his new TV ads. Far more than even Richard...

Author: /time Magazine | Title: Profiles In Caution | 3/21/1988 | See Source »

Gore, up close, can strike an idealistic note, talking about starvation in the sub-Sahara and the $1 trillion spent a year "on new ways to kill people." In his stump speeches, he sounds off about engineering fundamental change rather than "tinkering around the edges." Gore does have a feeling for how such forces could affect America's future. Yet at the moment, just as the campaign spotlight hits him, he is latching on to various populist code phrases that hardly do justice to the message he could convey...

Author: /time Magazine | Title: Profiles In Caution | 3/21/1988 | See Source »

Gore, like much of the Southern political establishment, has banked his political future on Super Tuesday. He essentially withdrew from the races in New Hampshire and Iowa, concentrating his resources and stump time on the South. But Gore's strategy, like that of his region's, will likely be unsuccessful. In the weeks since New Hampshire, other candidates, too, have focused their attention on the South to the exclusion of the other eight states that hold primaries on Super Tuesday. And those efforts should be most beneficial to a liberal from Massachusetts, and a black activist based in Chicago...

Author: By Susan B. Glasser, | Title: Fasten Your Seatbelts | 3/7/1988 | See Source »

...Gore political message is an important one in understanding the symbolism of Super Tuesday. Gore's stump speech and his television advertisements proclaim his Southern heritage, his hawkish stance on national defense and his willingness to talk tough in a field of Democratic candidates that...

Author: By Susan B. Glasser, | Title: Fasten Your Seatbelts | 3/7/1988 | See Source »

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