Word: stunt
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Dates: during 1920-1929
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...Exeter Street yesterday afternoon to better his previous records in the Boston Marathon by eight seconds. Outdistanced by not outsung by the extensive corn cure conducted by promoter Pyle, this local run has swelled recently and rapidly of an institution, and is one of the few from an endurance stunt to the dignity Boston institutions to escape the obloquy of the enlightened. And if, eight seconds in this instance seems as short as the twenty six miles seem long, they gain added significance in the fact that this year's race was the criterion of choice for the Olympics...
...this much. I don't consider that I have been doing stunt flying. I regard my flights as carefully calculated, ordinary ventures that have a minimum of danger...
...white elephant, adorned with tar and talcum powder, strolled down Fifth Avenue, Manhattan, at 12 noon, trailing behind her a train of toy trolley cars, each painted, in large letters, with the name of that excellent hostelry, The Hotel Roosevelt, what would this be? It would be a publicity stunt. What would a hardboiled, wise, cynical, alert newspaper reporter think it was? He would think it was a front-page story. This, at least, was the opinion which intelligent persons were compelled to adopt after witnessing last week in Manhattan an example of journalistic susceptibility to unoriginal press-agenting...
...were the reporters, when they arrived, as stupid as Press-agent Strouse had fondly hoped? They were, with one exception, more stupid. Forgetting that the most obvious moment for such a publicity stunt was precisely the moment at which it had occurred, they sleepily made up their minds that no one who did not really want to drown would have chosen such a time for submergence. They discovered a photograph of a man, across which was scribbled an illegible endearment, in Mlle. Roseray's handbag; but no clue was offered when they perceived that the image was that...
...there were varying comments on this feast of fake fatalities and free-for-all ballyhoo. Some criticised the apparent foolishness of the press. Others gave great praise to Press-agent Irving Strouse. They said: "Certain flowers have a brief but repetitive bloom; likewise a fashion, a joke, a publicity stunt. Press-agent Strouse was clever in that he accurately gauged the precise degree of reportorial gullibility; newshawks are perhaps to be excused for supposing that no one would dare attempt so blatant a hoax in the hope of practicing a deception. Press-agent Strouse indubitably won the game...